Written analysis of the case: erik peterson erik peterson at biometra- case analysis executive summary: biometra is a small. This is a case about eric peterson, who was recently hired as a product manager in charge of sales and marketing of biometra's catheter. In other words there was huge gap between biometra's general managers's job requirements and personal skills of erik peterson due to the lack of managerial.
Eric peterson case overview this is a case about a manager who does his job competently, but is in trouble and doesn't know it the problem is, he has. Describes the problems facing a recent mba graduate in his job as general manager of a medical device company owned by a parent corporation raises.
This is a proposed communication strategy solution for erik peterson to be not fired from his position at biometra disclaimer: all characters are derived from the . The jenkins at scimat case can be assigned with erik peterson at biometra (e) to give a broader perspective on peterson's behavior and.